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no room for hipsters

the occupation of Ashley and Levon

The last two weeks I’ve been editing and remixing some of my home recorded EPs.  I decided to rework a lot of my last EP and all three are available now at:

http://levonwalker.bandcamp.com/

This is replacing iTunes for me, it’s far more friendly to the small guy.  “Not Sure how I’ll Eat but I’m not Picking Peaches” is the last, I repeat last, time I will do a home recording this rough in nature.  It is preposterous to spend weeks trying to fix projects that were recorded in Garageband (don’t smirk).  It’s the best I could do with what I have (useful for forcing inventiveness amidst limited resources, teaching not to wait until everything is perfect, exercising initiative).

With such a wonderful disclaimer of blundering recording quality, I move on to the subject of promotion.  Follow me.  Self promotion: the marketing wheel of social networking obtrusiveness. Until now, that is,  for an idea was born yesterday.

I call it “Promotional Acts of Kindness.”  When walking home yesterday, along the sidewalk beside a locksmith company, the hedges were being invaded by a vine.  There was trash in the beds.  I said to myself that if I were still a landscaper, I would knock on the door and tell them that for $20 I would clean up the mess.  Or I could just do it, randomly… or, promotionally.  “Promotional Acts of Kindness” was being born.  I could leave a sign in the lawn:

This Act of Kindness brought to you by Levon Walker, who invites you to visit http://levonwalker.bandcamp.com/  and see why this behavior has occurred.

I thought maybe I’d make a T shirt and get myself caught in public, “tagging” things with a broom and loppers.  Written on my back:

This Act of Kindness brought to you by Levon Walker, who invites you to visit http://levonwalker.bandcamp.com/  and see why this behavior has occurred.

It would target a new demographic, I would hand out pamphlets explaining how an impractical, indulgent artist decided to get out and make themselves useful in attempt to redeem a vain existence of indy basement recordings.  If art is for the good of all, then invest in its promotion by civic do-gooding.  Make it a splash.

The more that I turn the idea over in my head, the more I am convinced I am going to do it.  I have a difficult time promoting myself, worsened by years of being bad at sales when I was in them.  “We are all in sales in some way or another, or we work for someone else who is,” said my friend Knox.

I don’t like sales because I feel grasping, self interested, angled, and one sided.  I realize that this is personal problem, for I’ve worked with plenty of people who are good salesman and demonstrate the positive attributes of the trade.  But plenty of people feel like me, and I think all salesmen go through it.  Someone who wants to be a massage therapist finds themselves learning to hustle.  The same with a personal trainer or a hair stylist. Competition favors the competitive nature, some of us only wanted to be yoga instructors.

Sorry, I need to bring it all back home.  My original purpose in writing was to tell you about

http://levonwalker.bandcamp.com/

to plug it here, plug it firmly, and then mention:

Promotional Acts of Kindness, brought to you by Levon Walker, who invites you to visit http://levonwalker.bandcamp.com/  and see why this behavior has occurred.

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