Tag Archives: WDVX
July 14, 2010 don’t wait for someone to tell you you’re a music town
(by Levon who was listening to Christabel and the Jons in Knoxville’s Market Square on the WDVX Blueplate Special)
Upon the arrival of 1000 of each of my CDs, I implemented a rather peculiar marketing strategy: I got on a bus to Mexico. Yes, I smuggled a few across the border, and who could say if I’m bigger over there than here, but back in Tennessee I’m trying to think about music and its market. I’ve got a lot of CDs after all, and it’s hard to find shelves. But this is not a commercial, it’s just what always has me thinking.
Musicians record albums and then tour to support them. It takes a huge financial backing, traditionally by a label, and even then it is only the beginning of fighting the odds. Today, the old industry infrastructure has nearly collapsed. Labels are left to squeeze the dear life from sure-bet acts, and newer artists are so risky that they can usually self raise as much support as a label would venture on them. Everyone has stolen music, it couldn’t really be stopped. Now we have an industry with no barriers to entry, so bombarded by self marketing musicians that what is happening can be anybody’s guess.
Let me be clear that I’m glad every musician has a shot. No one needs a golden ticket to build a facebook page, buy some software, and even pay the CD manufacturers (who are the true beneficiaries of the current music industry). However, this fair shot is still dependent on the limited ears and patience of a market that only lifts an eyebrow to new music as much as it ever did when the industry sought to give them a mere handful of selections. Undoubtedly, great music has always been made and never discovered since people have sold records and made livings as musicians. Now perhaps it’s out there, somewhere on iTunes, and in the event you find it by chance or by add request, it can end up a mix playlist for $.99. The band takes $.70 as their profit to buy food, put gas in the van, a little in the band fund, and split the rest 5 ways.

My point? Something is happening to our music and the music of our decade will likely be coined as “overwhelming obscurity.” Public opinion of art matters, pragmatically, because it determines who eats and keeps making it. Maybe the best thing for music can occur now; it will be locally acclaimed. Someone must put themselves in the public face to get recognized, for there is no need to go peering for it in the saturation elsewhere. That would be a good solution on a few fronts: namely it gets musicians playing. Busking, anything. Let the marketing be done face to face with the community. It will be on the streets in a good music town. And so, the town knows it’s artists, it’s sound, and it’s traditions are given back to them.
Now, the obvious problem. Nobody says anything bad about the Boss in Jersey, but Jersey isn’t Knoxville. Doesn’t a musician have to spread his market like any other merchant? Of course. When good music is readily accessible, it is also accessible next week. However, the number one rule that any aspiring band reads when trying to go on the road is this: “Own your hometown.” To do that, they need their hometown to listen and buy in. Think of it as sending off ambassadors of the Knoxville (or insert town here) feel. And when the national scene comes by your door, it will be better with what it brings you; because you’ve made yourself a music town.

Tags: blueplate special, busking, christabel and the jons, itunes, knoxville market square, local music, morelock music, music industry, music town, robinella, the boss, the Square Room, WDVX
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- Posted under busking, consumerism, Economy, Hipsters, home, Music, on tour, Songwriting, street art, street vending, travel and adventure, Work
March 25, 2009 adding some structure and the new plan

photo by Justin Wright
(from Levon)
The past two weeks of self/un employment has made me realize I need some structure. No longer do I have a boss, a place to go where I feel at work, and any responsibility to anyone besides us. So freakin awesome. But not reality. If I get up and play the piano for three hours, good, but that’s being unemployed. If I get up and rehearse for something I’m trying to prepare for, that’s a better idea. Oh, but what am I preparing for? Hmm, yes I’m self/unemployed.
Yesterday I went to the WDVX Blue Plate Special and saw an amazing and inspiring performance by two Nashville singer/ songwriters you should check out. Aron Wright (myspace.com/aronwright) and Dan Ellsworth (myspace.com/danielellsworthmusic). They were good. They put on a show. They had CDs. I was invigorated.
I haven’t had a gig since before I broke my finger on Valentine’s Day. This morning I had my last visit to the Doc and he said my finger is fine. I’m glad he thinks so, I’d already taken the brace off and built a piano stand, moved all my belongings into boxes; the typical precautions. I was thinking as I was waiting in the room for him that I’m going to start being careful. When I had tendon surgery three years ago, my finger has curled ever since. Now it hooks. And a size 25 wedding band couldn’t get over my knuckle. I went to a tattoo parlor to try and get one tattooed yesterday and they said that they don’t do it anymore. Wedding tattoos don’t fare well on fingers and people get unhappy. I said I understood, that I was having difficulties with the finger myself.
Back on subject: structure.
I have removed all my excuses for the stage and I have to step up. Ashley isn’t in school, so I don’t have to work. I have all ten fingers. Most importantly I’m relocating my whole world to New York City with no plans other than to play. If I pee in my pants, I have to play.
I began talking about structure and got way off track. I’m putting myself on a 9-5 routine. When should I practice scales, do vocal excercises, rehearse an hour set list, learn a cover, and yes, write my blog? Its on my daily planner now, just like a good little banker. Blogging is 4-5 p.m. The self promotional rambling that I do here is what I do instead of aggressive social networking like the rest of my breed. If you don’t see a blog here by 5 then I’ve dropped the ball.
THE PLAN
We leave for the city next Wednesday night. We stop twice to see family and drop off pets. We have until mid May to find an apartment before our renters move in here. Then we get jobs. Silly jobs like holding signs, coffee shops, maybe a diner for me, maybe art scholarships for Ash if we’re lucky. I have a list of about 20 people I know or know through someone else. If you find yourself on that list, you will be hassled.
That’s the extent of it. My goal for the next week is to minimize my ass being in the wind. If landing in New York is anything proportional to what the take off has been like from Knoxville, oh help my nerves.

Tags: Aron Wright, blue plate special, Daniel Ellsworth, Justin Wright Photography, WDVX
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- Posted under Let, Music, piano stand, Songwriting, Uncertainty, Work








